If you own a new website and is not having much traffic, or not having traffic at all, there are a few tricks you can do to improve the ranking and increase the Domain Authority. In this tutorial I will be focusing on Backlinks, also known as Link-Building strategy.
Backlinks are one of the most important factors in SEO. They help your site rank higher in search engine results pages (SERPs). They are also a key factor in determining your site’s credibility and authority.
There are many ways to build backlinks. You can get them from website owners who have links to your site, from other sites that feature your content, or from social media platforms.
The most important thing is to make sure that the backlinks you get are relevant and valuable to your site. You should also make sure that you are using the right tools to track your backlinks and optimize them for better SEO.
1. Analyze Your Current Backlink Profile
Is your website brand new you can just skip this step and move to the next technique.
After a matter of months (or faster if you’re actively marketing it), your website will start to attract free backlinks. To build your confidence, let’s start with getting you more of the same.
I noticed that the website has already earned a number of backlinks from authoritative websites.
There are two ways to request this free backlink.
a. If you have a relationship with someone at the website, send an email to them thanking them for the past backlink and suggesting a new backlink. b. Outreach a consultant, for example using Fiverr. I always use Bldesign, he can analyze your website for free, and also provide you with high quality backlinks for a very affordable price in a fast turnaround. Another way I get backlinks is by using Icopify, they offer professional Blogger Outreach for few dollars, totally indexable and with Domain Authority 70+.
2. Ask People you may know for Backlinks (the Right Way)
In my opinion asking people you know for free backlinks is the best way to get them.
You own a website that offers Online Courses and you just created an article on How to learn Programming from home. You also have a friend named Bob who owns a Blog that is not specific niche, but instead he provides General articles.
How to do that:
– Hey Bob, how is it going.
I just created a new website providing various courses online and recently I created an article related to Online English Courses. Would you be so kind to refer my article to your Blog, or if you already have an article related to my service, can you add a backlinks redirecting to my article/website?
If you do that for me, I will do the same for your website.
You see, you ask for a backlinks, but you also offer one for your friend. This is the best way to do it and it’s a win-win for both sided.
As with the first technique, you’ll send an outreach message (i.e. an email, Facebook message, LinkedIn message, hire someone etc,) to request the backlink, in this one you can just friendly ask your friend/s.
3. Reach Out to Industry Publications and Websites
We all want the New York Times, CNN, or Fox to write about us and link to us. But for 98% of us, we’re not ready for that opportunity.
Even if you are ready, these large, general interest publications aren’t laser-focused on your niche. Instead of spending weeks pitching to the Times, you can get better results by researching 3-6 publications more specifically relevant to your industry.
There’s a whole tier of niche industry publications where you can get backlinks. Here’s an example of how to implement this strategy in the project management industry.
When I was building up my project management website, I successfully earned free backlinks from over two dozen websites. I used a three-step method:
Step 1. Use Google search to find blogs and publications
Use searches like this: “project management blogs” “project manager blogs” “project management guest post” “project management magazines”
Some of the websites I found a few years ago included ProjectManagement.com, ProjectManage.com, PMTips.net and Arras People.
Step 2. Visit the websites you find in Step 1
Take a look around the site and if they seem like a good fit, add them to your list of websites to contact. A simple spreadsheet is a good way to keep track of these potential free backlink opportunities.
Step 3. Start the outreach process to ask for free backlinks
You can either ask for a backlink to a relevant URL on your website or offer to contribute a guest post. I’ve had the best results from contributing high-quality guest blog posts.
4. Write High-quality Comments on other Websites/Blogs
While these backlinks don’t always pass along SEO juice, they help you to build relationships and send higher quality traffic to your website. This approach also helps to build your network and opens the door for guest posts later.
For the best results, I recommend using this backlink strategy in combination with other tips in this post. Is it still worthwhile to write blog comments? If you approach it with the goal of building a relationship with the website owner, the answer is yes.
Make sure you leave high-value comments—no writing 2-to-3-word meaningless comments like “great post.”
Below you will find a screenshot for this case. In some cases, you can also mention a relevant URL in the body of your comment. Putting URLs in the body of your comment isn’t always allowed by website owners however.
5. Use Your Social Media Profiles
This is an easy win! Review your company’s social media profiles and make sure your URL is there.
There are three ways to get free backlinks from social media.
Your social media profile:
Most social networks let you enter your URL on your profile main page. To make the best use of this online real estate, enter a landing page URL to capture leads.
Social media posts and updates:
Most of your posts across different social media platforms can include free backlinks to your website.
Social media posts and updates from other people:
While it’s outside of your control, you can also ask or encourage people to share links to your content.
Not sure which social networks to use?
At a minimum, I recommend using Facebook, LinkedIn and Twitter. If you’re skilled with video, sign up with YouTube as well. Tip: Outside of the major social media networks, there are many niche websites to think about as well. If you’re promoting books, for example, Goodreads is a good choice.
Read “60+ Niche Social Networks Marketers Should Know About” to discover some of the lesser-known social media services where you can gain free backlinks.
6. Create Content About Your Favorite Software, Consultants and Vendors
For the best results, I recommend reaching out to the vendor and asking them what they’d like you to cover in your review.
If they’re unsure, here are some suggestions to get the conversation going:
New service offering.
Does the vendor have a new service they want to promote? If you’ve used it, you can promote it in your review.
Is your vendor trying to rank for a specific set of keywords? If so, you can use those keywords when you link out to their website.
Unique selling proposition.
What’s your vendor uniquely good at? For instance, a marketing consultant may guarantee 10 leads in 30 days or your money back. If you’ve benefited from that service, you could mention the guarantee in your article.
7. Build Free backlinks by yourself
There a lot of Free websites, directories, blogs that you can use for creating free backlinks your own. They may be low or medium quality but if your website is new, that’s a great start.