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Entrepreneurship: Starting and Operating A Small Business (5th Edition) – PDF eBook

Bledi Ismaili July 13, 2025

Authors: Steve Mariotti, Caroline Glackin
Publisher: Pearson | Format: PDF
Edition: Fifth (2021)
ISBN-10: 0135210526, 0135225205 | ISBN-13: 9780135210529, 9780135225202

⚠️ Note: The PDF eBook will be delivered to your email within 24 hours of purchase.

Overview

Entrepreneurship: Starting and Operating A Small Business, 5th Edition by Steve Mariotti and Caroline Glackin is one of the most trusted and widely used textbooks for introductory entrepreneurship courses. Designed for students, educators, and aspiring business owners, this edition delivers a comprehensive, real-world approach to launching and managing small businesses. Entrepreneurship 5th Edition is a practical, student-focused guide that equips readers with the tools to launch and manage a successful small business.

Mariotti and Glackin break down complex business concepts into accessible language and actionable steps. With a strong emphasis on the entrepreneurial mindset, the text empowers readers to think strategically, identify opportunities, and take calculated risks — all while building a solid foundation in business fundamentals.

Key Features

  • Real-World Case Studies: Each chapter includes current case studies and success stories from actual entrepreneurs, bridging the gap between theory and practice.
  • Step-by-Step Business Plan Creation: Students are guided through the process of creating a complete, investor-ready business plan.
  • Practical Tools & Resources: Includes sample financial statements, pitch strategies, funding insights, and marketing techniques for small ventures.
  • Updated for the Modern Entrepreneur: The 5th Edition reflects recent economic trends, tech innovations, and startup ecosystems, including e-commerce, digital marketing, and social entrepreneurship.
  • Classroom & Career Ready: Whether used in a course or by independent learners, this book prepares readers to launch and grow a small business in the real world.

What You’ll Learn

  • How to identify viable business opportunities
  • Fundamentals of market research and competitive analysis
  • Essentials of business structure, finance, accounting, and operations
  • Branding, marketing, and sales strategies for new ventures
  • Legal, ethical, and regulatory considerations
  • Funding options, from bootstrapping to venture capital
  • How to scale and sustain a business over time

Perfect For:

  • Business and entrepreneurship students
  • Small business owners and solo entrepreneurs
  • High school CTE programs and college-level entrepreneurship courses
  • Anyone preparing to write a business plan or launch a startup

Additional ISBNs & Identifiers:

This textbook may also appear under the following ISBNs:
978-0135210529, 978-0135225202, 978-0135247228, 978-0135225196, 0135637961, 978-0135637999, 978-0135247211, 978-0135637968, 978-0135637876, 0135637996, 0135247225

Delivery Details:

  • Format: PDF (Digital eBook)
  • Delivery: Sent via email within 24 hours of purchase
  • Compatibility: Works on all devices – laptops, tablets, e-readers, and smartphones

Start your journey as an entrepreneur with one of the most effective and proven guides available.
Own the knowledge. Build your business. Shape your future.

Entrepreneurship 5th Edition